NEW VENTURE · LIVE BUILD
Standing up a second venture's operating system from day zero
Client: Natural hair & body care venture (Belt Buckled portfolio)
Industry: Natural hair & body care, DTC
Platform: Claude Code (Anthropic) + a custom product-record application
Scope: Full brand operations - product, inventory, finance, marketing, compliance
A natural hair and body-care brand went from manual spreadsheets to a 50-agent AI ops stack - proof the method generalizes to a new venture, not just a retrofit.
50specialized agents built across formulation, compliance, production, and finance - for a venture running on spreadsheets a quarter earlier.
Situation
Inventory, purchase orders, and formula records were all tracked by hand, with 30+ ingredients unaudited past expiry.
Approach
A standalone AI ops system plus a custom product-record app replacing the spreadsheet patchwork entirely - migrated directly from the brand's prior data.
Results
- 50 specialized agents across formulation, compliance, and finance
- A custom product-record app replacing spreadsheets entirely
- A defined 90-day plan with dated milestones
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